Where’s the major event strategy?

Adelaide is facing a major event drought over the summer and the Marshall Liberal Government urgently needs to reveal what its major event strategy now is, as the pandemic hits the participation of international competitors.

Yesterday it was revealed that Tennis Australia was considering moving the Adelaide International to Melbourne this year and creating a summer of tennis hub there for all tournaments leading in to the Australian Open.

The Tour Down Under has already been postponed in 2021 because of the difficulty of getting international riders here and the calendar for the summer of international cricket has been scaled back in Adelaide to just the one test match against India next month.

It further highlights the foolishness of Premier Marshall’s decision to axe the biggest ticketed event of all – the Adelaide 500 – which has a focus on Australian teams.

The loss of these major events is hitting the tourism and hospitality industry hard at a time they are looking for leadership and support from the Marshall Liberal Government.


Quotes attributable to Shadow Tourism Minister Zoe Bettison

Steven Marshall grabbed hold of the tourism portfolio at the beginning of the year and since then he has failed to provide the industry with the leadership it needs in these difficult times.

Major events drive visitation to the State and the industry needs to know what Steven Marshall’s plan is to make up for the loss of event visitors.

Having axed the Adelaide 500 and with other events scaled back or postponed what is Steven Marshall’s plan to protect the tens of thousands of jobs supported by tourism and events?