Premier Steven Marshall has recorded a big fail in the race to attract tourists from New Zealand – the only the only international tourism market open for business.
According to the Australian Bureau of Statistics, reported in InDaily, of the more than 28,000 Kiwis visiting Australia in May, fewer than 800 came to South Australia, while more than 13,000 visiting New South Wales.
Even Western Australia recorded more than 1500 visitors from New Zealand.
Earlier this year, New Zealand Prime Minister Jacinda Ardern announced an Australia-New Zealand quarantine-free travel bubble would begin on April 18. Direct Adelaide-Auckland flights began on May 5.
At the time, Labor called on the Marshall Liberal Government to immediately rollout a major marketing campaign in New Zealand to claim back our share of the New Zealand tourism market.
In 2019, 43,000 Kiwis made the trip across to South Australia spending tens of millions dollars in our local economy.
This tourism fail comes against a backdrop of further big cut to Tourism’s marketing in the State Budget of nearly ten million dollars.
Quotes attributable to Shadow Minister for Tourism Zoe Bettison
Steven Marshall seized responsibility for tourism 18 months ago and since then he’s cut events and now failed miserably in the race to win back Kiwi tourists.
New Zealand is a key market, that pre-Covid was worth tens of millions of dollars to the State, yet Steven Marshall has been content to see other States reap the benefit of their more nimble marketing campaigns.
Our tourism operators, hospitality businesses and accommodation providers desperately need that kind of leadership here and have every right to feel let down again by a Premier more concerned with cutting ribbons and attending events than driving opportunity for the Tourism industry.