South Australia: A number one destination for NZ

Labor is calling on the Marshall Liberal Government to urgently market South Australia as the number one destination for New Zealanders, following yesterday’s announcement of a trans-Tasman travel bubble.

New Zealand Prime Minister Jacinda Ardern has announced an Australia-New Zealand quarantine-free travel bubble will begin at 11.59pm on Sunday, April 18.
Labor is calling on the Marshall Liberal Government to immediately rollout a major marketing campaign, to ensure South Australia becomes the number one choice for New Zealanders.
According to the South Australian Tourism Commission, in the years 2016 to 2019 South Australia had 39,000 visits from New Zealand, who spent $52 million, and 399,000 nights in the State. In 2019 alone, a record 43,000 trips were made to SA by Kiwis providing a $45 million economic boost.
Air New Zealand has already started selling direct Adelaide-Auckland flights – with flights departing each Wednesday, Friday and Sunday from May 5.
Quotes attributable to Shadow Minister for Tourism Zoe Bettison
This is an important test for Steven Marshall – not just as Tourism Minister, but as Premier.
This Government must ensure South Australia puts its best foot forward so our State reaps the economic benefits of this tourism opportunity – that is exactly what every other state and territory will be doing.
Our State’s tourism businesses have been among the hardest hit since the pandemic, and they need every support possible to ensure they can bounce back and rebuild.