Tourism cuts threaten Australian International 3 Day Event

A high-profile international sporting event in Adelaide faces uncertainty unless the State Government renews its sponsorship.

The Australian International 3 Day Event (Aus3DE) has been running for more than 20 years in Adelaide’s east parklands, and is one of only six equestrian events in the world held at the highest level and the only one in the southern hemisphere.

The Aus3DE attracts up to $5m in new economic spend, with more than 50% of the spectators attending from interstate and overseas, generating in excess of 13,000 bed nights for the State.

Sponsorship is up for renewal after this year’s event, which was held over the weekend.

In answer to Opposition questioning in Parliament, the Minister for Tourism refused to commit to any long-term Government sponsorship.

This news follows from the Government announcing its withdrawal of support from the Adelaide Fashion Festival and the Adelaide Motorsport Festival. The Marshall Liberal Government plans to cut $23 million from the tourism budget over five years.

Quotes attributable to Shadow Minister for Tourism Zoe Bettison

This event is only one of six of its kind in the world. It generates economic activity and brings people to visit Adelaide.

The Marshall Liberal Government’s cuts to tourism has led to cuts to other high- profile events in Adelaide.

Every time they cut, it is a blow to the State’s economy and to job creation.

How could this event attract a title sponsor if our own Government isn’t even willing to show long-term commitment to it?

South Australia simply can’t afford any more cuts to our homegrown events.