Lobbying State Government
Zoe knows that tourism is a major employer in our state and strongly believes that investing in this area is crucial.


We have seen some rebounding in our regional areas, but there are still many areas of the tourism sector, including tourism operators, who are focused on international guests, and our very own travel agents are still in a world of pain. 

Tourism generates 10% of jobs globally and this is reflected in the 40,000 people directly employed within the visitor economy here in South Australia.  Visitor spend contributes $5.5 billion to the South Australian economy.

The tourism industry includes a diverse range of businesses such as tour operators, food and hospitality, event hire, bus and coaches, live venues, festivals and accommodation providers.

Other States such as Queensland and Western Australia have recently announced tourism industry support programs.

These comprehensive support packages provide funding for:

  • Improving tourism infrastructure in regional areas
  • Funding new marketing campaigns for domestic tourism
  • New regional aviation routes
  • The Marshall Liberal Government has been deaf to calls from tourism operators here for an economic recovery plan for South Australia’s tourism sector.

We need to invest in opportunities for the future and support the business that are doing it tough.

Tell Zoe your story and share your thoughts on Tourism in South Australia

How do you relate to the tourism sector? What are your experiences? If you are a tourism operator or relate to the industry, we want to hear from you.